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“ Tribes is a must read for all of us. It’s up to each one of us to lead in today’s new kind of world” – Former U.S. senator Bill Bradley
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, through religion, ethics, politics, or even music (think of the Dead-heads). It’s our nature. Now the internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born – groups of ten or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
Who is going to lead all these tribes?
The web can do amazing things, but it can’t provide leadership. That still has to come from individuals – people just like you who have a passion about something. Anyone who wants to make a difference now has the tools at her fingertips. (...)
Pedro Brito`s Comment
This Seth Godin’s vision about how people are getting together in the internet is at very least inspiring. “Tribes” gives you a very clear idea about main trends of social networks, twitters or widgets, and the roles each one of us perform. Excellent vision about how each one of us can impact the world; either you are a tribe leader or just a follower. For anyone who is registered in a social network, this is a very insightful book that can give you excellent clues about how to energize and lead ideas, resources, and how to make the difference.
